January 2012
3 posts
7 tags
Keep It Real.
A lot has been said about personal branding. Books, blogs, presentations, trend reports– you name it, it’s been done. However, most of the people sharing their opinion and stories on this topic have witnessed examples from the sideline. I’d like to share some thoughts of my own, right from the trenches.
Why? Well, people seem to think I’m the perfect example of ‘personal branding’...
2 tags
Ed Mezvinsky
For years millions of people pronounced Ny-Kee, Nike. Unbeknownst to them that unlike the word hike, like, spike or Mike the incredibly famous footwear brand was actually pronounced Ny-kee.
Did this change the perception of the brand? Did it alter sales? We don’t know. But we do know that we are experiencing something similar. Maybe on a somewhat smaller scale. In May of this year we launched...
